BUAD 670 - World Class Service Management

3 Credits

Effective service management requires a multi-disciplinary approach involving marketing, management, human resource management, and information and production/operations management Provides a foundation in these areas as they pertain to service management Content for each area will include a conceptual overview of its importance to service quality, specific tools representative of the area, and exercises to demonstrate practical application The focus is on the integrative requirements of service quality.