MKTG 3000 - Principles of Marketing

3 Credits (Minimum) 3 Credits (Maximum)

Analytical survey of issues involved with the development and exchange of goods and services. Takes a marketing management approach in attacking problems related to product planning, channels of distribution, pricing and promotion. Emphasizes the role of marketing in responding to changing environmental conditions. Approved for Compass Curriculum requirement: Explore-Society, Health and Behavior. Prer., ENGL 1305, 1308, or 1310 and second semester sophomore standing.