2008-2009 Catalog 
    
    Jun 25, 2024  
2008-2009 Catalog [ARCHIVED CATALOG]

Courses


 
  
  • MATH 414 - Modern Algebra I

    3 Credits

    A careful study of the elementary theory of groups, rings, and fields. Mappings such as homomorphisms and isomorphisms are considered. The student will be expected to prove theorems.Prerequisites: MATH 215 and MATH 313. One of MATH 311, MATH 350, or MATH 351 (preferably MATH 311) is strongly recommended.
  
  • MATH 415 - Modern Algebra II

    3 Credits

    Continuation of MATH 414 through Galois theory.Prerequisites: MATH 414
    Meets with MATH 515.
  
  • MATH 421 - Higher Geometry

    3 Credits

    Axiomatic systems. The foundations of Euclidean and Lobachevskian geometries.Prerequisites: MATH 311 or MATH 313
    Meets with MATH 521.
  
  • MATH 423 - Fractal Geometry

    3 Credits

    Introduction to iterated function systems and mathematical aspects of fractal sets. Includes metric spaces and the space fractals live in, transformations, contraction mapping and collage theorem, chaotic dynamics, shadowing theorem, fractal dimension, fractal interpolation, and measures on fractals.Prerequisites: MATH 235 and MATH 313
    Meets with MATH 523.
  
  • MATH 425 - Introduction to Chaotic Dynamical Systems

    3 Credits

    Introduction to dynamical systems or processes in motion, that are defined in discrete time by iteration of simple functions, or in continuous time by differential equations. Emphasis on understanding chaotic behavior that occurs when a simple non-linear function is iterated. Topics include orbits, graphical analysis, fixed and periodic points, bifurcations, symbolic dynamics, chaos, fractals, and Julia sets.Prerequisites: MATH 235
    Meets with MATH 525.
  
  • MATH 431 - Modern Analysis I

    3 Credits

    Calculus of one variable, the real number system, continuity, differentiation, integration.Prerequisites: MATH 215 and MATH 235, MATH 341 is strongly recommended.
  
  • MATH 432 - Modern Analysis II

    3 Credits

    Sequence and series, convergence, uniform convergence; Taylor’s theorem; calculus of several variables including continuity, differentiation, and integration.Prerequisites: MATH 431
    Meets with MATH 532.
  
  • MATH 442 - Optimization

    3 Credits

    Linear and nonlinear programming, the simplex algorithm and other approaches to linear optimization, minimax theorems, convex functions, introduction to calculus of variations.Prerequisites: MATH 313 and MATH 340
    Meets with MATH 542.
  
  • MATH 443 - Ordinary Differential Equations

    3 Credits

    Linear systems of differential equations, existence and uniqueness theorems, stability, periodic solutions, eigenvalue problems, and analysis of equations important for applications.Prerequisites: MATH 313 and MATH 340
    Meets with MATH 543.
  
  • MATH 445 - Complex Variables

    3 Credits

    Theory of functions of one complex variable including integrals, power series, residues, conformal mapping and special functions.Prerequisites: MATH 235
    Meets with MATH 545.
  
  • MATH 447 - Methods of Applied Mathematics

    3 Credits

    Boundary value problems for the wave, heat, and Laplace equations, separation of variables methods, eigenvalue problems, Fourier series, orthogonal systems.Prerequisites: MATH 235, MATH 313 and MATH 340
    Meets with MATH 547.
  
  • MATH 448 - Mathematical Modeling

    3 Credits

    The use of diverse mathematical techniques to analyze and solve problems from science and engineering, particular problems likely to arise in nonacademic settings such as industry or government. Converting a problem to a mathematical model. Commonly encountered classes of mathematical models, including optimization problems, dynamical systems, probability models and computer simulations. Communication of results of mathematical analysis.Prerequisites: MATH 313, MATH 340, and MATH 310 or MATH 381 or ECE 3610
    Meets with MATH 548.
  
  • MATH 465 - Numerical Analysis

    3 Credits

    Error analysis, root finding, numerical integration and differentiation, numerical methods for ordinary differential equations, numerical linear algebra and eigenvalue problems.Prerequisites: C S 115, MATH 313, and MATH 340
    Meets with MATH 565.
  
  • MATH 467 - Scientific Computation

    3 Credits

    Description and analysis of algorithms used for numerical solutions of partial differential equations of importance in science and engineering. The main emphasis is on theoretical analysis, but some practical computations are included.Prerequisites: MATH 235, MATH 313, MATH 340, and C S 115 or equivalent
    Meets with MATH 567.
  
  • MATH 481 - Mathematical Statistics I

    3 Credits

    Exponential, Beta, Gamma, Student, Fisher and Chi-square distributions are covered in this course, along with joint and conditional distributions, moment generating techniques, transformations of random variables and vectors.Prerequisites: MATH 235 and MATH 313
    Meets with MATH 581.
  
  • MATH 482 - Mathematical Statistics II

    3 Credits

    Point and confidence interval estimation, principles of maximum likelihood, sufficiency and completeness; tests of simple and composite hypotheses. Linear models and multiple regression analysis.Other topics will be included.Prerequisites: MATH 381 or MATH 310
    Meets with MATH 582.
  
  • MATH 483 - Linear Statistical Models

    3 Credits

    Methods and results of linear algebra are developed to formulate and study a fundamental and widely applied area of statistics. Topics include generalized inverses, multivariate normal distribution and the general linear model. Applications focus on model building, design models and computing methods. The “Statistical Analysis System” (software) is introduced as a tool for doing computation.Prerequisites: MATH 381 or ECE 3610, or MATH 310 and MATH 313
    Meets with MATH 583.
  
  • MATH 485 - Stochastic Modeling

    3 Credits

    Mathematical development of continuous and discrete time Markov chains, queuing theory, reliability theory, and Brownian motion with applications to engineering and computer science.Prerequisites: MATH 381 or ECE 3610
    Meets with MATH 585.
  
  • MATH 501 - Topology I

    3 Credits

    Elements of general topology,, algebraic topology and differentiable manifolds.Prerequisites: MATH 413/513, 414, 431, and 432/532.
  
  • MATH 505 - Topics in Mathematics for the Secondary Classroom

    0.5 to 3 Credits

    The topics covered will vary from one offering to the next. Topics will be chosen to meet the needs of secondary mathematics teachers for additional training to teach to the Colorado Model Content. StandardsPrerequisites: One semester of calculus, or instructor approval
    Meets with MATH 405.
  
  • MATH 510 - Technology in Mathematics Teaching and Curriculum

    3 Credits

    Methodology for using technology as a teaching/learning tool for high school and college math courses. Use of graphing calculators, computer algebra systems, computer geometry systems and the Internet will be emphasized. Students are required to develop and present a portfolio of in-depth projects.Prerequisites: MATH 136
    Meets with MATH 410.
  
  • MATH 511 - Technology in Math Education Seminar

    1 to 3 Credits

    A follow-up to MATH 410/510. Students will present demonstrations, projects and/or laboratories they have developed for use in their math courses. Extended in-depth coverage of computer algebra or geometry systems and/or graphing calculators and Internet.Basic familiarity with computer algebra or geometry systems and/or graphing calculators is required.Prerequisites: MATH 510 or consent of instructor.
  
  • MATH 513 - Linear Algebra I

    3 Credits

    Vector spaces, linear transformation and matrices, determinants, eigenvalues, similarity transformations, orthogonal and unitary transformations, normal matrices and quadratic forms.Prerequisites: MATH 313
    Meets with MATH 413.
  
  • MATH 515 - Modern Algebra II

    3 Credits

    Continuation of MATH 414 through Galois theory.Prerequisites: MATH 414
    Meets with MATH 415.
  
  • MATH 517 - Graduate Modern Algebra I

    3 Credits

    Groups, rings, modules, fields, algebraic systems and Galois theory.Prerequisites: MATH 414.
  
  • MATH 521 - Higher Geometry

    3 Credits

    Axiomatic systems. The foundations of Euclidean and Lobachevskian geometries.Prerequisites: MATH 311 or MATH 313
    Meets with MATH 421.
  
  • MATH 523 - Fractal Geometry

    3 Credits

    Introduction to iterated function systems and mathematical aspects of fractal sets. Includes metric spaces and the space fractals live in, transformations, contraction mapping and collage theorem, chaotic dynamics, shadowing theorem, fractal dimension, fractal interpolation, and measures on fractals.Prerequisites: MATH 235 and MATH 313
    Meets with MATH 423.
  
  • MATH 525 - Introduction to Chaotic Dynamical Systems

    3 Credits

    Introduction to dynamical systems or processes in motion, defined in discrete time by iteration of simple functions, or in continuous time by differential equations. Emphasis on chaotic behavior of an iterated simple nonlinear function. Orbits, graphical analysis, fixed and periodic points, bifurcations, symbolic dynamics, chaos, fractals, and Julia sets.Prerequisites: MATH 235
    Meets with MATH 425.
  
  • MATH 527 - Algebraic Coding Theory

    3 Credits

    The basic ideas of the theory of error-correcting codes are presented. We will study some important examples and give applications. These codes are important for the digital transmission of data.Prerequisites: MATH 414.
  
  • MATH 532 - Modern Analysis II

    3 Credits

    Sequence and series, convergence, uniform convergence; Taylor’s theorem; calculus of several variables including continuity, differentiation, and integration.Prerequisites: MATH 431
    Meets with MATH 432.
  
  • MATH 533 - Real Analysis I

    3 Credits

    Measure theory, metric and normed linear spaces, completions, continuous functions, Riemann-Stieltjes and Lebesgue integration.Prerequisites: MATH 432/532.
  
  • MATH 535 - Applied Functional Analysis

    3 Credits

    An introduction to the basic concepts, methods and applications of functional analysis. Topics covered will include metric spaces, normed spaces, Hilbert spaces, linear operators, spectral theory, fixed point theorems and approximation theorems.Prerequisites: MATH 431.
  
  • MATH 542 - Optimization

    3 Credits

    Linear and nonlinear programming, the simplex algorithm and other approaches to linear optimization, minimax theorems, convex functions, introduction to calculus of variations.
    Meets with MATH 442.
  
  • MATH 543 - Ordinary Differential Equations

    3 Credits

    Linear systems of differential equations, existence and uniqueness theorems, stability, Lyapunov functions, periodic solutions, applications.Prerequisites: MATH 313 and MATH 340
    Meets with MATH 443.
  
  • MATH 545 - Complex Variables

    3 Credits

    Theory of functions of one complex variable, including integrals, powering series, residues, conformal mapping and special functions.
    Meets with MATH 445.
  
  • MATH 547 - Methods of Applied Mathematics

    3 Credits

    Boundary value problems for the wave, heat, and Laplace equations, separation of variables methods, eigenvalue problems, Fourier series, orthogonal systems.Prerequisites: MATH 235, MATH 313 and MATH 340
    Meets with MATH 447.
  
  • MATH 548 - Mathematical Modeling

    3 Credits

    The use of diverse mathematical techniques to analyze and solve problems from science and engineering, particularly problems likely to arise in a nonacademic setting such as industry or government. Converting a problem to a mathematical model. Commonly encountered classes of mathematical models, including optimization problems, dynamical systems, probability models, and computer simulations. Communication of results of mathematical analysis.Prerequisites: MATH 313, MATH 340, and MATH 310 or MATH 381
    Meets with MATH 448.
  
  • MATH 552 - Perturbation Theory in Astrodynamics

    3 Credits

    Perturbation methods including Lagrange and Hamiltonian mechanics and the generalized method of averaging. Gravitational and atmosphere modeling.Prerequisites: MAE 4410/5410 or PHYS 551.
  
  • MATH 562 - Complex Variables II

    3 Credits

    Homotopy, Global Cauchy Theorem, Residue Theory, conformal mapping, infinite products, analytic continuation, special functions, selected topics.Prerequisites: MATH 445/545 and MATH 431.
  
  • MATH 565 - Numerical Analysis

    3 Credits

    Error analysis, root finding, numerical integration and differentiation, numerical methods for ordinary differential equations, numerical linear algebra and eigenvalue problems.
    Meets with MATH 465.
  
  • MATH 567 - Scientific Computation

    3 Credits

    Description and analysis of algorithms used for numerical solutions of partial differential equations of importance in science and engineering. The main emphasis is on theoretical analysis, but some practical computations are included.Prerequisites: MATH 235, MATH 313, MATH 340, and C S 115 or equivalent
    Meets with MATH 467.
  
  • MATH 581 - Mathematical Statistics I

    3 Credits

    Exponential, Beta, Gamma, Student, Fisher and Chi-square distributions are covered in this course, along with joint and conditional distributions, moment generating techniques, transformations of random variables and vectors.Prerequisites: MATH 235 and MATH 313
    Meets with MATH 481.
  
  • MATH 582 - Mathematical Statistics II

    3 Credits

    Point and confidence interval estimation, principles of maximum likelihood, sufficiency and completeness; tests of simple and composite hypotheses. Linear models, and multiple regression analysis.Other topics will be included.Prerequisites: MATH 310 or MATH 381
    Meets with MATH 482.
  
  • MATH 583 - Linear Statistical Models

    3 Credits

    Methods and results of linear algebra are developed to formulate and study a fundamental and widely applied area of statistics. Topics include generalized inverses, multivariate normal distribution and the general linear model. Applications focus on model building, design models and computing methods. The “Statistical Analysis System” (software) is introduced as a tool for doing computations.Prerequisites: MATH 381 or ECE 3610, or MATH 310 and MATH 313
    Meets with MATH 483.
  
  • MATH 584 - Computer Vision

    3 Credits

    Representation and manipulation of digital images; Fourier analysis of images; enhancement techniques in spatial and frequency domain; segmentation procedures; digital geometry, region and boundary representation; texture processing; pattern recognition and application to robotics.Prerequisites: Graduate standing in mathematics, engineering or computer science
    Meets with C S 584.
  
  • MATH 585 - Stochastic Modeling

    3 Credits

    Mathematical development of continuous and discrete time Markov chains, queuing theory, reliability theory and Brownian motion with applications to engineering and computer science.Prerequisites: MATH 381 or ECE 3610
    Meets with MATH 485.
  
  • MATH 590 - Graduate Seminar

    1 to 3 Credits

    Various topics in mathematics at the graduate level.Prerequisites: Consent of instructor.
  
  • MATH 591 - Theory of Probability

    3 Credits

    Theoretical approach to probability. Measure theory is given form within a large body of probabilistic examples, ideas and applications. Weak and strong laws of large numbers, central limit theory, recurrence, Martingales.Prerequisites: MATH 431.
  
  • MATH 631 - Mathematics and Economics for K-12 Teachers

    0.5 to 3 Credits

    Designed to provide K-12 teachers with various methods and concepts from mathematics and economics which can be incorporated into K-12 mathematics or economics curricula.Not an option for MATH majors or graduate students.
    Meets with ECON 631.
  
  • MATH 700 - Masters Thesis

    1 to 6 Credits

  
  • MATH 800 - PhD Dissertation

    1 to 10 Credits

    Enrollment is limited to those students who are in the PhD program in Engineering, and have primary thesis advisor in the Department of Mathematics.Prerequisites: Consent of instructor.
  
  • MATH 920 - Independent Study Math Undergraduate

    1 to 4 Credits

  
  • MATH 940 - Independent Study Math Undergraduate

    1 to 3 Credits

  
  • MATH 950 - Independent Study Math, Graduate

    1 to 3 Credits

  
  • MATH 999 - Candidate for Degree

    0 Credits

  
  • MGMT 330 - Introduction to Management and Organization

    3 Credits

    An introductory study of management fundamentals and organizational behavior. How individuals adapt to organizations; how managers motivate and lead in work situations; how organizations are designed and managed.Students are urged to complete PSY 100 and SOC 111 before taking this course.Prerequisites: Junior standing.
  
  • MGMT 335 - Groups and Teams in Organizations



    This course was not found in the supplied content but is listed in the program requirements. Please provide us, if possible, with the correct information.
  
  • MGMT 390 - Improving Personal and Team Creativity

    3 Credits

    Covers the concepts and theories of creativity, but devotes most of the course time to specific, proven approaches to unlock and surface the student’s innate creativity. Examples of creative approaches in business and industry are illustrated. Both individual and group creativity techniques are reviewed and practiced, with emphasis on how to form a creative work team.Prerequisites: Junior standing.
  
  • MGMT 411 - Experiences in Leadership

    3 Credits

    Through lectures, videos exercises, case studies, and a major project, students learn the needed skills to become effective leaders. Topics covered include building relationships, dealing with conflict, planning, change, teams and the major leadership theories that have been developed.Prerequisites: Junior standing, MGMT 330 or equivalent. Completion of all skills courses or College of Business Director permission.
  
  • MGMT 437 - Organizational Development and Change

    3 Credits

    Introduction to the field of organization development. Provides practical skills for managers and human resource professionals in understanding, developing and changing individuals, teams and whole organizations. Students will also learn how to manage organization changes and increase the probability of successful change.Prerequisites: Junior standing, MGMT 330 or equivalent. Completion of all skills courses or College of Business Director permission.
  
  • MGMT 496 - Internship in Management

    1 to 3 Credits

    Undergraduate internship in management or human resources management.Prerequisites: Junior/senior business students only.
  
  • MGMT 600 - Leading and Managing in Changing Times

    3 Credits

    This course is designed to help students succeed personally and professionally in a rapidly changing, global world. The course begins with a focus on our changing environment and the need for personal and organizational excellence. The remainder of the course focuses on developing leadership and management skills and applying them with an understanding of individual, group, and organizational behavior. Students will also lead and manage change. The course concludes with a discussion of one or more contemporary organizational issues.
  
  • MGMT 609 - Leading and Managing in Changing Times

    3 Credits

    This course is designed to help students succeed personally and professionally in a rapidly changing, global world. The course begins with a focus on our changing environment and the need for personal and organizational excellence. The remainder of the course focuses on developing leadership and management skills and applying them with an understanding of individual, group, and organizational behavior. Students will also learn how to develop high performance teams and to lead and manage change. The course concludes with a discussion of one or more contemporary organizational issues.Distance MBA course. Tuition schedule differs from on-campus courses.
  
  • MGMT 610 - Development of Groups and Organizations

    3 Credits

    An introductory study of the dynamics involved in managing and facilitating change in groups and organizations by application of behavioral science knowledge. Emphasis is placed on both cognitive and experiential learning.
  
  • MGMT 620 - Managing Organization Development and Change

    3 Credits

    In an environment of dynamic, non-stop change and ever increasing competition, the organizations that have the best skills in managing change and developing healthy, high performance organizations will have a significant competitive advantage. The problem is that few people are trained in these important skills. Those who are can significantly increase their value to organizations. This is an applied course that provides sound theory and practical training in how to develop high performing individuals, teams, and organizations and how to successfully manage organization changes.Prerequisites: MGMT 600.
  
  • MGMT 629 - Managing Organizational Change

    3 Credits

    This course provides students with an understanding of how they can serve as proactive participants in the many organizational changes occurring today and can develop a feel for what works and what does not. Difficulties, obstacles, and resistance will be addressed and, while there are no pat answers, the more successful paths for bringing about change in complex organizations will be explored.Distance MBA course. Tuition schedule differs from on-campus courses.
  
  • MGMT 630 - Managing Human Resources for Competitive Advantage

    3 Credits

    Presents an overview of contemporary human resource management. Topics include job analysis, staffing, performance appraisal and development, training, compensation, career planning, equal employment opportunity and affirmative action, and ethics. Application of human resource management principles is emphasized through discussion and in class cases and exercises.
  
  • MGMT 639 - Managing Human Resources for Competitive Advantage

    3 Credits

    This course probes the underlying values and techniques associated with employee recruitment, selection, motivation, training, affirmative action, compensation, benefits, performance appraisal, and related topics.Distance MBA course. Tuition schedule differs from on-campus courses.
  
  • MGMT 640 - Legal Issues in Managing Human Resources

    3 Credits

    Examines the profusion of legal, social, and ethical issues confronting human resource managers, though the course is appropriate for all majors. Emphasis is on equal employment opportunity, affirmative action, and safety and health. Other topics include sexual harassment, drug testing programs, employing the disabled, employee privacy rights, wrongful termination, and honesty testing. Application of principles are emphasized with in-class cases and exercises. The overall objective for the course is to explain how organizations can manage employees legally and ethically, while still maintaining a productive work force.
  
  • MGMT 650 - Labor Relations and Negotiation

    3 Credits

    Examines the dynamic relationships between labor unions and employers. Topics include the history of labor relations in the United States, labor laws, organizing campaigns, collective bargaining, and conflict resolution. A major focus of this course is the development of student’s negotiation skills, a key competency that is necessary for success in the world of business. Legal and ethical practices are emphasized.
    Meets with HRMG 434.
  
  • MGMT 660 - Compensation

    3 Credits

    Examines practices by which organizations and employees can maximize the mutual benefits that accrue to each other. Emphasis is placed on developing and applying skills in compensation and benefits. Other topics include training and development, performance management systems, strategic human resource management (HRM), and international HRM.
    Meets with HRMG 441.
  
  • MGMT 696 - Internship in Management

    1 to 3 Credits

    Graduate internship for business students.Prerequisites: Admitted MBA students only. Instructor and Dean approval.
  
  • MGMT 940 - Independent Study in Management

    1 to 3 Credits

    Independent study with the consent of the instructor, who directs the study, and the dean.
  
  • MGMT 950 - Independent Study in Management

    1 to 3 Credits

    Management-Graduate. With the consent of both the instructor who directs the study and the dean.
  
  • MKTG 300 - Principles of Marketing

    3 Credits

    Analytical survey of issues involved with the development and exchange of goods and services. Takes a marketing management approach in attacking problems related to product planning, channels of distribution, pricing and promotion. Emphasizes the role of marketing in responding to changing environmental conditionsPrerequisites: ENGL 131. Junior standing.
  
  • MKTG 330 - Marketing Research

    3 Credits

    Course emphasizes marketing research as a decision making tool with special attention to creativity and innovation. Practical experience in evaluating and using the following research methodology: planning an investigation, questionnaire design, sampling, experimentation, interpretation of results, and report preparation.Prerequisites: Computer literacy required. QUAN 201 and MKTG 300. Junior or senior standing or COB Undergraduate Director permission.
  
  • MKTG 431 - Introduction to Marketing Information Systems

    3 Credits

    This applied course reviews the principles of gathering and organizing information about customers. Gives students a survey of design of marketing information systems. Proven practical ways to introduce successful marketing information systems into for profit and not-for-profit organizations.Prerequisites: MKTG 330. Junior standing.
  
  • MKTG 440 - Service Management and Marketing

    3 Credits

    The service component of business requires a distinctive approach to marketing strategy both in development and execution. In addition, quality service cannot be delivered without understanding and developing the organizational and human resources of the firm. The course builds and expands on the introductory marketing course by showing adaptations and applications of marketing ideas to the service setting. Designed for those students who are interested in working in either traditional service industries or in the service areas of manufacturing industries.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Undergraduate Director permission.
  
  • MKTG 450 - Retail Merchandising, Management and Promotion

    3 Credits

    Prepares PGM students to work within and manage a successful retailing operation in the golf industry. Topics include inventory management, buying, supply chain issues, display, promotion and pricing strategies.Prerequisites: MKTG 300 or instructor approval. Junior standing. Completion of all skills courses or COB undergraduate Director permission.
  
  • MKTG 451 - Sports Marketing

    3 Credits

    Prepares PGM students to market golf and other sports activities. Topics include the practical and legal aspects of providing spectator events and participative golf events. Involves extensive contact with successful sports marketers and several site visits.Prerequisites: MKTG 300 and PGMT 200 or instructor approval. Junior standing.Prerequisites/Corequisites: BUAD 300.
  
  • MKTG 455 - Contemporary Issues in Marketing

    3 Credits

    Course provides a comprehensive review of important marketing issues. The topics vary between semesters. Course uses a seminar format allowing in-depth discussion and exploration of topics.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 460 - Business Marketing Management

    3 Credits

    A detailed description of commercial, institutional and governmental markets with emphasis on analyzing and understanding organizational buyer behavior. Major differences between business-to-business marketing and consumer marketing are examined and implications to marketing management of these differences are discussed.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 465 - Promotion Management and Strategy

    3 Credits

    Emphasis on the management and integration of the promotion mix (advertising, personal selling, sales promotion and publicity). The impact of buyer behavior variables on promotional strategy is examined and several communication models are described. The relationship between the organization’s marketing communications program and its marketing strategy is also explored.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 470 - E-Commerce

    3 Credits

    The focus of this class is on the expanding role of e-commerce (electronic commerce) and direct marketing in contemporary business settings. Both consumer oriented and business-to-business aspects of e-commerce will be explored.Prerequisites: MKTG 300, Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 480 - Marketing Policies and Strategies

    3 Credits

    Detailed consideration of the process of formulating and implementing marketing policies. Major emphasis on market analysis, product/brand management, promotion, distribution and pricing. Case analyses used to develop analytical abilities and to integrate all major areas of marketing.It is recommended that students take two required marketing courses in addition to MKTG 300 before enrolling in this course.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 485 - Marketing Analysis and Planning Project

    3 Credits

    A comprehensive marketing research and planning project. Students work with a local business, under the supervision of the course instructor, to analyze a marketing opportunity and to develop a comprehensive plan to exploit that opportunity.Prerequisites: MKTG 300, MKTG 330, MKTG 465 and departmental approval.
  
  • MKTG 490 - International Marketing

    3 Credits

    Provides an overview of marketing issues related to international markets. Major topics covered are description of major world markets, market analysis including cultural and political assessment, target market selection, market entry modes, marketing strategy, program management and implementation issues.Prerequisites: MKTG 300. Junior standing. Completion of all skills courses or COB Director permission.
  
  • MKTG 496 - Internship in Marketing

    1 to 3 Credits

    Undergraduate internship in marketing.Prerequisites: Junior/senior business students only.
  
  • MKTG 600 - Marketing Strategy

    3 Credits

    A concentrated examination of fundamental principles of marketing including product and service development, positioning, distribution, promotion, and pricing.
  
  • MKTG 609 - Marketing Strategy

    3 Credits

    A concentrated examination of fundamental principals of marketing including product and service development, positioning, distribution, promotion, and pricing.Distance MBA course. Tuition schedule differs from on-campus courses.
  
  • MKTG 610 - MBA Seminar in Contemporary Topics in Marketing

    3 Credits

    An in-depth examination of selected topics in marketing. Course topics are chosen based on their current importance to the theory and practice of marketing. This study of advanced marketing material is accomplished through various activities including presentation, discussion groups, and experiential learning activities.
  
  • MKTG 630 - Marketing Research

    3 Credits

    Gives students the knowledge and tools to conduct business research. Students will learn about the acquisition, analysis, interpretation, organization, and dissemination of information for the purpose of making better decisions. Students will learn how to use this information to develop marketing plans and assist in making other critical market decisions.Open to admitted MBA students only.Prerequisites: QUAN 550 and MKTG 600.
  
  • MKTG 639 - Marketing Research

    3 Credits

    Gives students the knowledge and tools to conduct business research. Students will learn about the acquisition, analysis, interpretation, organization, and dissemination of information for the purpose of making better decisions. Students will learn how to use this information to develop marketing plans and assist in making other critical market decisions.Distance MBA course. Tuition differs from on-campus courses. Open to admitted MBA students only.Prerequisites: QUAN 559 and MKTG 609.
  
  • MKTG 640 - Service Marketing

    3 Credits

    Focuses on customer needs, expectations, and decision processes as they relate to the purchase and evaluation of services. Topics include service quality, assessment of customer satisfaction, marketing planning for services, internal marketing, and customer evaluation of services.
  
  • MKTG 650 - Marketing Communications

    3 Credits

    Theories of communication and buyer behavior are applied to the process of communicating with critical constituencies. Emphasis is on the practical aspects of creating and managing effective marketing communication programs with special attention being placed on integrated marketing communications.Open to admitted MBA students only.Prerequisites: MKTG 600.
  
  • MKTG 659 - Marketing Communication

    3 Credits

    Theories of communication and buyer behavior are applied to the process of communicating with critical constituencies. Emphasis is on the practical aspects of creating and managing effective marketing communication programs with special attention being placed on integrated marketing communications.Distance MBA course. Tuition differs from on-campus courses. Open to admitted MBA students only.Prerequisites: MKTG 609.
  
  • MKTG 670 - E-Commerce

    3 Credits

    The focus is on advanced topics in e-commerce (electronic commerce) and direct marketing including the integration of Internet and traditional promotions, service quality, and pricing strategies. This class will examine these issues within both consumer and business-to-business environments.
  
  • MKTG 690 - International Marketing and Export Management

    3 Credits

    Provides an overview of international marketing issues. Provides detailed analysis of each marketing mix element from a global perspective. Special emphasis is placed on managing the export function, how cultural differences impact marketing strategies and tactics, and on international marketing ethics.Open to admitted MBA students only.Prerequisites: MKTG 600.
  
  • MKTG 696 - Internship in Marketing

    1 to 3 Credits

    Graduate internship in marketing.Prerequisites: Instructor and Dean approval.
  
  • MKTG 699 - International Marketing and Export Management

    3 Credits

    Provides an overview of international marketing issues. Provides detailed analysis of each marketing mix element from a global perspective. Special emphasis is placed on managing the export function, how cultural differences impact marketing strategies and tactics, and on international marketing ethics.Distance MBA course. Tuition differs from on campus courses. Open to admitted MBA students only.Prerequisites: MKTG 609.
 

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