2011-2012 Catalog 
    
    May 04, 2024  
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2011-2012 Catalog [ARCHIVED CATALOG]

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MKTG 4510 - Sports Marketing

3 Credits (Minimum) 3 Credits (Maximum)
Prepares students to market sports and entertainment products, events, services, and activities. Topics include the practical and legal aspects of sport event planning, promotion, and operations. Involves the development of a creative marketing plan for a community sporting event. Prer., MKTG 3000 or instructor approval. Junior standing. Pre/coreq., BUAD 3000.


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