BUAN 4200 - AI, Business Analytics and Competitive Advantage

3 Credits (Minimum) 3 Credits (Maximum)

This course offers a managerial perspective on the transformative impact of artificial intelligence (AI) in business analytics. The curriculum covers foundational analytics approaches, ranging from descriptive to predictive and prescriptive methodologies, with a focus on AI-driven practical applications in business contexts. The course provides comprehensive coverage of methodologies and techniques used in AI and analytics, along with emerging AI-based trends that are reshaping the field of data science. Special attention is given to ethical considerations, privacy implications, and managerial responsibilities in AI-driven decision making. Through hands-on projects, students will gain experience with contemporary analytics tools and techniques, learning how to leverage AI for business optimization and strategic decision-making. The course combines theoretical frameworks with real-world applications, preparing students to navigate the evolving landscape of AI and analytics in business environments.