2022-2023 Catalog 
    
    Apr 19, 2024  
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2022-2023 Catalog [ARCHIVED CATALOG]

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COMM 3350 - Integrated Marketing Communication

3 Credits (Minimum) 3 Credits (Maximum)
This course analyzes the integrated marketing communication strategies used in contemporary communication practice. Students will gain advanced, in-depth knowledge of the tools, practices, and theory that informs this area of contemporary communication study and professional practice.


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