2021-2022 Catalog 
    
    Mar 28, 2024  
2021-2022 Catalog [ARCHIVED CATALOG]

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BUAD 6300 - Digital Business Strategy and Growth

3 Credits (Minimum) 3 Credits (Maximum)

This case-based MBA course prepares students for a comprehensive understanding of the new realities for managing a business in the digital landscape. Students will be exposed to a wide range of business topics and examples that form a unified view of how to successfully manage the process of growing a new or existing business Online. This is accomplished through an in-depth look at: 1) digital business models and revenue structures, 2) how to design and conduct a digital-business opportunity analysis, 3) how to create and deliver value through digital marketing channels, and 4) the unique parameters and tools for online growth. Prer., Graduate Business students only.



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