STRT 4100 - Digital Business Strategy and Growth

3 Credits (Minimum) 3 Credits (Maximum)

This case-based undergraduate course prepares students for a comprehensive understanding of the new realities of business in the digital landscape. Students will be exposed to a wide range of business topics that reflect changes in business strategy in the post-Internet age. This is accomplished through an in-depth look at: 1) digital business models and revenue structures, 2) how to design and conduct a digital-business opportunity analysis, 3) how to create and deliver value through digital marketing channels, and 4) the unique parameters and tools for online growth. Prer., INFS 3000, MKTG 3000, Business students only.