MKTG 4900 - International Marketing

3 Credits (Minimum) 3 Credits (Maximum)

Provides an overview of marketing issues related to international markets. Major topics covered are description of major world markets, market analysis including cultural and political assessment, target market selection, market entry modes, marketing strategy, program management and implementation issues. INTB 3600 is recommended before or concurrently with the class. Prer., MKTG 3000. Junior standing. Completion of all skills courses or COB Director permission.