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Jan 15, 2025
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BUAD 7300 - Digital Strategy & Innovation3 Credits (Minimum) 3 Credits (Maximum)
Digital Strategy and Innovation provides a theoretical lens to understand the dynamic landscape of digital business strategy and value creation. It provides students with the latest frameworks and academic research with which to make sense of foundational changes in post-internet business models, revenue structure, value creation and delivery, as well as identifying where research in this new arena of scholarship is heading and how it can be improved. Prer., DBA students only.
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