SPTM 6100 - Sport Marketing and Revenue Generation

3 Credits (Minimum) 3 Credits (Maximum)

This course will examine the application and effectiveness of the predominant forms of consumer behavior, revenue generation, and marketing strategies being utilized by sport organizations. Students will gain an appreciation for the intricacies of the strategies and use of data to enhance their understanding of the consumer and revenue generation techniques. Using this knowledge, students will learn how to develop and implement strategic marketing campaigns to reach the various consumers and maximize revenue. They will learn to understand and appreciate the unique challenges and opportunities sport managers face in marketing and how to apply the theories and strategies learned to real world situations. Coreq., MKTG 6000; Prer., SPTM 6000; Graduate business students only.