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May 12, 2024
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MKTG 699 - International Marketing and Export Management3 Credits
Provides an overview of international marketing issues. Provides detailed analysis of each marketing mix element from a global perspective. Special emphasis is placed on managing the export function, how cultural differences impact marketing strategies and tactics, and on international marketing ethics.Distance MBA course. Tuition differs from on campus courses. Open to admitted MBA students only.Prerequisites: MKTG 609.
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