2011-2012 Catalog 
    
    Mar 28, 2024  
2011-2012 Catalog [ARCHIVED CATALOG]

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COMM 5050 - Public Relations and Social Media

3 Credits (Minimum) 3 Credits (Maximum)

Focus is on social media use in public relations. Students will learn how social media are transforming public relations and mass communications; about the strategic use of certain tools; the importance of authenticity and transparency in practicing public relations online; and how to measure online efforts.



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