BUAN 6300 - Business Intelligence for Managers

3 Credits (Minimum) 3 Credits (Maximum)

This is an introductory course to cover a broad range of concepts and applications of Business Intelligence (BI) from the managerial perspective. This course provides students with a solid foundation in BI, reinforced with hands-on practice to help future managers use and understand analytics. Real-world cases throughout illustrate the capabilities, costs, and justifications of BI as applied to a variety of businesses. Skills introduced include: data collection, data integration, data analysis, data presentation, and actional insights. Some examples in the business domain include stock price prediction, social media analytics, customer analytics, etc. Prer., QUAN 5500.