SPTM 4550 - Managing Soccer: Global and Local Contexts

3 Credits (Minimum) 3 Credits (Maximum)

This course will examine the operational management of soccer clubs and will involve a detailed examination of marketing, sponsorship, communications, personnel management, and sales and ticketing within the context of a professional soccer environment. The course will also analyze the organizational and governance structures within which soccer clubs reside. This will include consideration of the structure of world soccer, the differences between the North American and European models of sport (and soccer), the long-term development plan for soccer (from grassroots to excellence), and the governance framework which seeks to regulate the behavior of soccer clubs. Prer., Junior standing; Soccer Management majors only.