BUAD 6700 - Service Management

3 Credits (Minimum) 3 Credits (Maximum)

Effective service management requires a multidisciplinary approach involving marketing, management, human resource management, and information and operations management. Provides a foundation in these areas as they pertain to service management. Content for each area will include a conceptual overview of its importance to service quality, specific tools representative of the area, and exercises to demonstrate practical application. The focus is on the integrative requirements of service quality. Graduate business students only.