MKTG 4850 - Marketing Analysis and Planning Project

3 Credits (Minimum) 3 Credits (Maximum)

A comprehensive marketing research and planning project. Students work with a local business, under the supervision of the course instructor, to analyze a marketing opportunity and to develop a comprehensive plan to exploit that opportunity. Prer., MKTG 3000, MKTG 3300, MKTG 4650 and departmental approval.