MKTG 3300 - Marketing Research

3 Credits (Minimum) 3 Credits (Maximum)

Course emphasizes marketing research as a decision-making tool for marketing managers. A variety of methodologies is explored. Course project provides students with hands-on experience in planning an investigation, data collection design, sampling, experimentation, interpretation of results, and report preparation. Prer., MATH 1120, QUAN 2010, and MKTG 3000. Junior standing; Business students only.