Jul 06, 2025  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKTG 3000 - Principles of Marketing

3 Credits (Minimum) 3 Credits (Maximum)

Analytical survey of issues involved with the development and exchange of goods and services. Takes a marketing management approach in attacking problems related to product planning, channels of distribution, pricing and promotion. Emphasizes the role of marketing in responding to changing environmental conditions. Approved for Compass Curriculum requirement: Explore: Society, Institutions, and Health. Prer., ENGL 1310 and second semester sophomore standing.



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