2009-2010 Catalog 
    
    Apr 28, 2024  
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2009-2010 Catalog [ARCHIVED CATALOG]

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COMM 420 - Persuasion

3 Credits
The theory of motivation and change as it operates in individuals and groups, consideration of attitudes, beliefs, values, credibility, message variables, ethic ethics, and effects. Analysis of persuasive campaigns.Note Approved for LAS Social Science area requirement.


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