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May 10, 2024
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MKTG 6900 - International Marketing and Export Management3 Credits (Minimum) 3 Credits (Maximum)
Provides an overview of international marketing issues. Provides detailed analysis of each marketing mix element from a global perspective. Special emphasis is placed on managing the export function, how cultural differences impact marketing strategies and tactics, and on international marketing ethics. Open to admitted MBA studentsonly. Prer., MKTG 6000.
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