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May 09, 2024
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MKTG 6700 - Digital Marketing and Social Media Strategy3 Credits (Minimum) 3 Credits (Maximum)
Provides a foundation and introduction into the strategy and tactics required for marketing in digital environments. The course focuses on key aspects of digital marketing currently used by professionals with particular attention given to the newest tools and techniques. Students apply concepts on a final project for real-world application in one of the most quickly changing business landscapes. Prer., MKTG 6000, Graduate business students only.
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