2020-2021 Catalog 
    
    May 10, 2024  
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2020-2021 Catalog [ARCHIVED CATALOG]

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MKTG 6000 - Marketing Strategy

3 Credits (Minimum) 3 Credits (Maximum)
This course introduces the function and role of marketing in the firm, emphasizing the application of a broad range of marketing concepts. Marketing decisions are linked to business strategy using an integrated approach. Graduate business students only.


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