MKTG 4800 - Marketing Planning and Strategies

3 Credits (Minimum) 3 Credits (Maximum)

Detailed consideration of the process of formulating and implementing marketing policies. Major emphasis on market analysis, product/brand management, promotion, distribution and pricing. Case analyses used to develop analytical abilities and to integrate all major areas of marketing. It is recommended that students take two required marketing courses in addition to MKTG 3000 before enrolling in this course. Prer., MKTG 3300. Coreq., MKTG 4650 or MKTG 4700. Junior standing. Completion of all skills courses or COB Director permission.