2020-2021 Catalog 
    
    Apr 19, 2024  
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2020-2021 Catalog [ARCHIVED CATALOG]

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COMM 4050 - Public Relations and Social Media

3 Credits (Minimum) 3 Credits (Maximum)
Focus is on social media use in public relations. Students will learn how social media are transforming public relations and mass communications; about the strategic use of certain tools; the importance of authenticity and transparency in practicing public relations online; and how to measure online efforts. Prer., COMM 3200.


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