2018-2019 Catalog 
    
    May 12, 2024  
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2018-2019 Catalog [ARCHIVED CATALOG]

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MKTG 6500 - Integrated Marketing Communications

3 Credits (Minimum) 3 Credits (Maximum)
This course takes a close look at the managerial process of designing well researched, multi-channel messaging strategies that maximize communication synergy and minimize dissonance. Open to admitted MBA students only. Prer., MKTG 6000.


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