2018-2019 Catalog 
    
    May 11, 2024  
HELP
2018-2019 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 4600 - Business to Business Marketing

3 Credits (Minimum) 3 Credits (Maximum)
Examines the major differences between business-to-business marketing and consumer marketing. Implications of these differences to the practice of marketing management are discussed. Special emphasis on the importance of customer relationships, personal selling, and sales management. Prer., MKTG 3000. Junior standing, Business students only.


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  How To Use Your UCCS Catalog
  Academic Calendar
  From the Chancellor
  Mission, Vision, and Goals
  Programs
  Courses
  The Graduate School
  College of Business and Administration
  College of Education
  College of Engineering and Applied Science
  College of Letters, Arts & Sciences
  College of Nursing and Health Sciences
  School of Public Affairs
  Online and Academic Outreach
  Admissions
  Academic Advising/Degree Audit/Orientation
  Academic Policies, Course Registration, and Student Records
  Campus Wide Requirements: Compass Curriculum
  Expenses
  Financial Aid, Student Employment, and Scholarships
  Student Life and Services
  Student Rights and Responsibilities
  Administration and Faculty
  My Portfolio